How it works
Tap and Groove turns any physical product into a music experience. Here's exactly what happens between the tap and the song.
Each unit carries its own provenance seal — a smart tag applied on the production line, invisible to your packaging design.
No app required. A tap-to-verify moment works out of the box on iPhone and Android — one gesture, no signup, no friction.
An original track starts on the spot. The fan can enter a localized prize draw and join the artist's community on FriendsGroove.
Same campaign engine, same fan experience — pick the tag that fits your unit economics.
A physical tap-to-verify moment for premium products. Each NFC smart tag carries a unique provenance seal with full chain of custody — the gold standard for authentication and fan experience.
Printed smart codes for mass-market price points. No added hardware cost per unit — the same campaign engine, analytics, and music experience at scan-level economics.